Learn The Secrets of Effective PR Strategies From a Seasoned Professional Who Has Spent 16 Years "In The Trenches"
Sign-Up On or Before December 9 and take $97 off
"Hi. I'm Lisa Schneiderman and I'd love to work with you personally for this limited time offer. I've worked with a lot of big names over the course of my career and I will give you the advice you need to get your message heard. Let me help you take the mystery out of PR and share proven ways to succeed with your brand! My formula has worked for all types of endeavors. Whether you are a new or seasoned celebrity trying to break into the industry or have a non-profit you are starting or needing a brand adjustment or simply launching a new business and want key exposure, I can help you!"
Would Securing Press Increase
YOUR Business?
Of course it would. Getting big media exposure is priceless for building your brand and increasing your bottom line. Although I cannot promise you the OWN network, I can say that I've booked TWO clients on Oprah over the course of my career and I can definitely promise to teach you everything I know from how I made that happen.
Although people pay $10,000 + per month for branding and on-going publicity outreach, I'm offering a PRIVATE MENTORING PROGRAM for a limited time only of $597 and $1,497. Reserve your spot and see how even ONE placement on the right program or in the right article can literally launch your message or career.
A Small Investment Can Yield Big Returns
In this private phone session, I will teach you exactly what you will do to get the media exposure to boost your business. No matter what type of business you are in, (I've worked with them all) you'll get my expertise for that particular one. Or perhaps you have a cause you want to promote. I've been deeply involved with hundreds of non-profits over the years and I will guide you on how to raise awareness for your cause.
Whether you have a seasoned brand or are just launching, I will prepare you for prime media exposure shortly after our time together!
Today you can invest in a PRIVATE MENTORING SESSION with me for $597.00 and for those of you who desire greater time you can invest $1,497.00 and have 3 PRIVATE SESSIONS.
Get Sage Advice On The Smartest, Most
Cost-Effective Ways to Promote YOUR Message
No matter the amount of mentoring sessions you choose, whether it's 1 or 3, I have a special bonus for you...
Be the first 12 to purchase my private one on one mentoring and I will
gift you my 5 week training "Be Your Own Publicist Now". In
this 5 week tele-seminar coaching you'll get key information on:
Image Development
Platform
Collateral
Press Releases
Media Outreach/Pitching
Business Strategy/Marketing
This small group (12 max) coaching is normally $997.00 (valued at
$3,000) but yours free when you order your private session with me now. *If you want to just purchase the 5 week training, then see below for the discounted rate!
Here's what you'll get with my "Be Your Own Publicist Now" TeleCourse:
Highly
interactive, Lisa will work with your projects and shepherd you step by
step through the process. Lisa will give feedback, brainstorm ideas and
engage you in thought provoking inquiry. Lisa will give you sound and
proven advice to promote your unique message, business, cause-related
project, non-profit/for-profit…whatever your product.
WEEKLY SCHEDULE (order is subject to change):
Week One:
Branding. Positioning. Messaging. Learn the art of crafting a message. Discover the essence of your brand and your key message points. It’s
the imprint in which you leave your audience regarding who you are in
the world; Your cornerstones of belief (in relation to your key
messaging points); What is the snapshot, your creed?
Image Development.
Image development is the tie in after the branding and positioning
becomes clear. This has to do with the way your image will be branded
from a design standpoint. The look and feel on your website. The
consistency throughout your collateral (website, flyers,
press/marketing materials, stationary, etc.)
Week Two:
Platform.
A platform is a place in which to present all aspects of a message. It
is most likely a website that contains all the different components to
who you are, what your project, service, business, product is offering
and how it will best serve your audience.
Collateral.
Collateral consists of several different elements, including press
releases, press kits, marketing kits, websites and anything that
represents your message in a written/audio/video format.
Week Three:
Press Releases.
Learning how to craft your message is an art. Conveying your message to
magnetize a local, regional, national or international appeal will
continue to increase awareness week by week, month by month.
Week Four:
Media Outreach/Pitching.
An essential part in getting your message to the public eye, there are
many ways in which to do this. Many people believe strongly that their
message is enough to warrant a story. Unfortunately, this alone is not
enough. There needs to be a “story” coupled with your amazing message,
otherwise the media is not interested. Creating something that is
“relevant news” is the essential key that will inspire a reporter to
pick up your story. Then “pitching” it is an art. Pitching takes
practice and is typically done thru written, verbal and/or video. In
this training you will learn how to “pitch” to the media, determining
the important points to highlight when pitching, where to go for local
and national media lists, (a strategy that will save you time and
money), how to build your own personal lists, and ways in which to
present your material and the unique style in which you introduce
yourself to become unforgettable in a reporters eye.
Week Five:
Business Strategy/Marketing. Knowing Your Demographic. Business
strategy is a vital component to marketing your ideas, business,
project or organization. It’s important to evaluate each area of your
platform so that you are properly marketing yourself in these
independent arenas. It’s vital to be an active participant and be
engaged with your process in this competitive marketplace. You know your product, but we all know that knowing your audience is also the key to successful messaging.
As an added bonus, I will personally edit your first press release (valued at $500.00).
Remember the first 12 lucky people get a 30 minute personal mentoring session, my "Be Your Own Publicist Now" 5 week coaching program and your
first press release edited by me for your choice of just $597.00 or
$1,497.00.
Total Offer:
$597 (1 Private Mentor Session)
$1,497 (3 Private Mentor Sessions)
Be the first 12 to purchase and receive my 5 week coaching program "Be
your Own Publicist Now" (valued at $3,000) and get your first press
release edited for free. BY ENROLLING ON OR BEFORE December 9, 2011 TAKE $97 off!